Website design for double glazing installers

Websites for double glazing firms competing with the nationals

Your customers are comparing you against national brands with big ad budgets — and choosing local because they want a firm that answers the phone. Your website’s job is to look every bit as credible while staying every bit as local.

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Why it matters

What costs double glazing installers work online

High-ticket, long consideration

Windows for a whole house is thousands of pounds, researched over weeks. A thin website loses to the national’s polished one before you get to quote — even if your price would have won.

Products need showing properly

Casement, sash, tilt-and-turn, composite doors, colour options, energy ratings — customers want to browse the range. No product pages means no shortlist place.

FENSA buried, deposits feared

Certification and deposit protection answer the two biggest fears — non-compliance and losing money to a firm that folds. Most installer sites whisper both.

Built for your trade

What a double glazing installer’s website needs

A product showcase

Window and door types with real photos, colours and energy ratings — structured so a customer can shortlist you the way they shortlist the nationals.

FENSA / CERTASS front and centre

Certification, guarantee terms and deposit protection stated plainly. These close the trust gap with the big brands in one section.

Installation galleries

Finished installations on real local houses — far more persuasive than manufacturer renders, because the customer’s house looks like these.

A staged quote journey

Windows or doors, roughly how many, photos if easy — then a survey booking. Matching the customer’s pace beats a bare “request a callback”.

Concept work

Double Glazing Installers we’ve built concepts for

Real, working demo rebuilds — clearly labelled concepts, each built from a genuine business’s trade and content. Open one and judge the standard yourself.

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Concept

Double glazing · Newbury

John's Windows

A considered-purchase site for a high-ticket trade. Big product photography, a guarantee you cannot miss, finance framing and a no-pressure survey booking.

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Simple pricing, no setup fee

Plans from £49 a month plus VAT — build, hosting, SSL, backups and content updates all included. See the rebuilt homepage before you pay a penny.

See plans and pricing Read our honest cost guide

Straight answers

Questions from double glazing installers

How do we compete with national installers online?

By matching their polish and beating them on locality. A credible product showcase gets you shortlisted; local installation photos, a named owner and a local reputation win the final decision. The nationals can’t fake local.

Can the site show our full product range?

Yes — structured product pages for each window and door type, with colours, glazing options and energy ratings. Customers research the product before they choose the installer; the range pages are what get you into the comparison.

We mostly get work from showroom visits and referrals. Why invest online?

Because referrals now check the website before they visit the showroom, and the site is the showroom for everyone too far to drop in. It works the same hours the nationals’ marketing does: all of them.

How much does a website for a double glazing installer cost?

Plans start at £49 a month plus VAT with no setup fee — that includes the build, tailored desktop and mobile design, hosting, SSL, backups and ongoing content updates. Before you pay anything, we rebuild your homepage free so you can judge the work first.

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Questions worth answering first

What a website costs

The honest price ranges for a trade business website in 2026 — from £10 a month DIY to £5,000 agency builds — and the hidden costs each route doesn’t mention.
Checkatrade alternatives

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DIY builder vs professional

Nobody tells you when a homemade website puts them off; they call the next number. The five ways it happens, and the three-question test for whether it is happening to you.
What a trade site needs

The checklist we build every trade website against: seven essentials that win enquiries, the trust signals that decide jobs, and the clutter to leave out.

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