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Guide

Checkatrade alternatives: what else works for getting trade work in 2026?

Directories, Google, your own site or word of mouth: the five routes to trade work that are not Checkatrade, what each costs, and which ones compound.

Last updated 12 September 2026

The short answer

The practical alternatives to Checkatrade are other directories (MyBuilder, Rated People, Bark — cheaper to start, generally pay-per-lead), a Google Business Profile, which is free and is where most local searches actually land, your own website, which costs less per year than most directory subscriptions and sends enquiries straight to you, and structured referral work through builders, letting agents and estate agents. The important difference is that directory spend stops working the day you stop paying, while a Google profile, a website and a referral network keep working.

The question usually arrives in a particular form: not "what else is there?" but "I am paying this every month and I am no longer sure what it is doing." That is the right question, and the answer is not a single replacement. It is a handful of routes that do different parts of the same job, and they differ most in what happens when you stop.

The five routes, honestly

1. Another directory

MyBuilder, Rated People and Bark are the obvious moves sideways. They mostly sell leads rather than memberships, which removes the fixed annual cost and replaces it with a cost per opportunity to quote. That suits some trades and punishes others: you are typically one of several quoting the same job, which puts downward pressure on price. We have written up what tradespeople report about MyBuilder, Rated People and Bark individually.

2. A Google Business Profile

Free, and the single highest-return thing on this page. Most "plumber near me" searches resolve in Google’s local results, not in a directory, and a complete profile with genuine reviews is what appears there. If you take one thing from this guide, take this one — and see how to set it up properly, because the common mistakes cost more than the setup.

3. Your own website

Costs less per year than most directory subscriptions, and the enquiries arrive with no competitor on the page. Slower to start — reckon on three to six months — and it does not stop the day you stop paying. That asymmetry is the entire argument.

4. Referral relationships

Builders, kitchen fitters, letting agents, estate agents, and the trades who meet your customer just before you would. Free, fast, and dependent on you actually maintaining the relationships. Reliably the best source of work for established trades, and reliably the one nobody systematises.

5. Your existing customers

The cheapest work you will ever win. A text to last year’s customers before the season turns, and asking properly for a review while you are packing up, costs nothing and consistently outperforms paid leads.

The difference that actually matters

Directory spend is rented. It works while you pay and stops when you stop, and the relationship the customer forms is with the directory rather than with you. A Google profile, a website and a referral network are owned: slower to build, and they keep producing.

That is not an argument for cancelling anything tomorrow. It is an argument about sequence.

How to move without a gap

  1. Set up the Google Business Profile this week. An afternoon, free, and it can be producing enquiries within a fortnight.
  2. Start asking every happy customer for a review. In person, at the end of the job, with a link texted before you drive away.
  3. Get the website up while the directory is still running. It needs months, and those months should overlap with something that is already working.
  4. Ask every caller how they found you, and write it down. Three months of that turns the cancellation decision from a gamble into arithmetic.
  5. Then decide. With numbers. Our page on switching from Checkatrade sets out what changes and, just as importantly, what does not.

If the website is the piece you have been putting off, we’ll build your homepage free in 48 hours so you can see what you would be moving to before you decide anything about what you are moving from.

Common questions

What is the best alternative to Checkatrade?
For most trades, a Google Business Profile with real reviews plus your own website. The profile is free and captures the searches customers actually make; the website is what a customer reads after they have found you, and it is the only one of the two that you fully control.
Can I leave Checkatrade and still get work?
Many tradespeople do, but the sequence matters. Build the replacement first — profile, reviews, website — run it alongside for a few months and watch where enquiries come from. Leaving before anything else is in place is where it goes wrong.
Are the cheaper directories any better than Checkatrade?
Different, not better. Pay-per-lead platforms remove the fixed subscription but put you in a race with several other trades for the same job, which pushes prices down. Our page on switching from each one sets out what tradespeople report about each.

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